Trailer

Starting Sequence

A-Team Marketing campaign-

• A website - pre release and post release plus blue ray film site
• A teaser trailer - a short set of clips from the film to hook the audience
• A normal trailer - containing the best action sequences and lines from the film, it used the normal codes and conventions of A-A trailers
• An individual trailer - a short clip was released on each character
• Posters - placed everywhere, these either had a member of the team on it or the four of them, with the tag line

Products/Promotion-

• Old tv series episodes were made into new box sets - this increased revenue and got older audiences interested
• DVD and Blu-ray copies of the film, including uncut versions and extended action versions were released
• The Soundtrack from the original tv series was remastered and released for download.  This was great as older audiences who watched the tv series could remember the tune and were drawn in. 
• Miniature figurines and die cast models were produced for the younger audiences to play with and for those collecting model, this increased revenue
• The cast featured/took part in numerous photo shoots

Publicity- 

• Film premier with the full cast of the film
• Also attended by many other stars
• Finished of by the A-Team van, A Tank and A Helicopter 

In my opinion, the marketing campaign was brilliant. The combination of individual and group posters and trailers created the perfect atmosphere for an action adventure film. The advertising accompanied by the premier was loved by all action adventure watchers due to the high levels of testosterone, crazy ideas, and the personalities surrounding it. 

A-A Mood Board

Mood board

My USP & Target Audience Profile

USP - The film that brings everyones type of action together
              ie. Guns, Girls & Gears

Audience - 15 to 40
              - Both sexes, mainly male though
              - All action adventure film watchers
              - Some romantic film watchers too

Mood Board -

My Film Pitch (edited)

TITLE

Guns, Girls and Gears

CAST

X -Jason Statham
Y - Mark Wahlberg
Z - Eva Mendes
ABC - John Ortiz + Extras
FBI  - Gal Gadot - sction chief, has feelings for Y but can't have him,
ARMY - Samuel Jackson + Extras - on X's side

DIRECTOR

 - Quentin Tarantion

PRODUCER

 - Peter Jackson

BUDGET

 - $100,000,000.00

MARKETING PLAN

 - Release date - 7th July 2014
 - Poster - 3 types, get more detailed towards release date
 - Trailer - 3 types - teaser, full and TV
 - Premiere - 1st July 2014 - Leister Square
 - Advertisement - newspaper film sections, all international cinemas, sides of buses, bill boards and young magazines.

IDEA

• X is in the army
• He is mistaken and accused of drug smuggling, he therefore goes AWOL, FBI agent Y is sent after him, Y happens to be a friend
• X is trying to find the rug smugglers who set him up - leads him to Miami
• It is the Miami - Columbia Run
• X finds cartel
• X and Y find their way in - street racing - win race and your in
• Z is the front man (woman) for the gang
• Y gets romantically involved with Z
• X and Y get in on a drug run
• Z finds out what X and Y is doing but loves Y too much to tell the gang
• ABC finds out Z is no longer faithful - and holds her hostage
• X and Y are now in a dilema
• X and Y must take down the gang to save Z and clear their names
• At their disposal -fast cars, guns and their drug haul
• Queue fast paced and explosive fight scenes and chases
• ABC are defeated
• Upon their return they are sent to jail for disobeying orders
• They decide to break out and join the underground world that they were so good in
• Because FBI loves Y so much she is easily persuaded to give them an escape route
• END film on cliff hanger - do they escape?

A-A Clip Genre Analysis

Iron Eagle 1 Movie Clip

Narrative

When Doug's father, an Air Force Pilot, is shot down by MiGs belonging to a radical Middle Eastern state, no one seems able to get him out. Doug finds Chappy, an Air Force Colonel who is intrigued by the idea of sending in two fighters piloted by himself and Doug to rescue Doug's father after bombing the MiG base. Their only problems: Borrowing two fighters, getting them from California to the Mediteranean without anyone noticing, and Doug's inability to hit anything unless he has music playing. Then come the minor problems of the state's air defenses.

Iconography

• Doug's call sign 'Iron Eagle' is the symbol of the US
• Enemy made to look like typical terrorist leader, 'create a common enemy'
• Well known US Fighter Jet - technological advances

Characters

• Doug Masters - Hero
• Colonel Chappy Sinclare - Helper
• Eagle flying club - helpers
• Colonel Nakesh - Villian

Settings

• US Air Base
• Pacific Ocean
• Middle East Country & Desert