Trailer

Starting Sequence

A-Team Marketing campaign-

• A website - pre release and post release plus blue ray film site
• A teaser trailer - a short set of clips from the film to hook the audience
• A normal trailer - containing the best action sequences and lines from the film, it used the normal codes and conventions of A-A trailers
• An individual trailer - a short clip was released on each character
• Posters - placed everywhere, these either had a member of the team on it or the four of them, with the tag line

Products/Promotion-

• Old tv series episodes were made into new box sets - this increased revenue and got older audiences interested
• DVD and Blu-ray copies of the film, including uncut versions and extended action versions were released
• The Soundtrack from the original tv series was remastered and released for download.  This was great as older audiences who watched the tv series could remember the tune and were drawn in. 
• Miniature figurines and die cast models were produced for the younger audiences to play with and for those collecting model, this increased revenue
• The cast featured/took part in numerous photo shoots

Publicity- 

• Film premier with the full cast of the film
• Also attended by many other stars
• Finished of by the A-Team van, A Tank and A Helicopter 

In my opinion, the marketing campaign was brilliant. The combination of individual and group posters and trailers created the perfect atmosphere for an action adventure film. The advertising accompanied by the premier was loved by all action adventure watchers due to the high levels of testosterone, crazy ideas, and the personalities surrounding it. 

A-A Mood Board

Mood board